Communication has changed drastically with the evolution of digital media. On digital platforms, “paying to play” may work for big brands, but when it comes to causes, people are looking to those they trust to help guide their clicking, giving, and volunteering decisions. This workshop will focus on the intersection of storytelling and social media, which plays a big part in the “influencer economy.” Learn what that is, how it works against nonprofits, and how you can leverage it to benefit your mission, specifically by working with staff and volunteers to create your own digital ambassadors — your army of storytellers to share why your work matters and how it helps.
- Get an understanding of the pros and cons of the influencer economy as they relate to nonprofits and storytelling.
- Walk away with a plan for identifying and engaging influencers (i.e. volunteers, including board) with story from your existing community.
- Walk away with a plan for mobilizing your community of influencers to move your mission forward for an upcoming campaign or event, using story.
Time: 1-4 pm
Facilitator: Becky Holt, COTS; Ava Kelly, Good Done Well
Location: Chandler Center for the Arts, Randolph, VT